Tell us what you’re

Tell us what you’re

building

building

One form, no warm intro required. If we get excited, we’ll come back to you for the pitch deck, data room, cap table and financials — not before. Write like you’d talk. Short and specific beats polished and vague.

Time to fill

20-30 minutes

First reply

Within 10 business days

Stage

Pre-seed through Series A

Company

Company

The basics, in your own words.

Company name *

Company URL

Or any link where we can see the product — a demo, a repo, a waitlist page.

Describe what your company does in 50 characters or less *

Why we ask

If you can't compress it, you probably haven't picked a customer yet. Plain nouns beat category language.

Founded and located *

Month & year founded

Where the team lives now

Incorporated in

Where the company will be based

What are you building? *

What the product does today, and what it will do. Assume we're smart but new to your industry — skip the acronyms.

Why we ask

We want the mechanism, not the vision. Describe the thing a user clicks and what it changes for them.

How did the company start? *

How you met your cofounders, and the moment you decided to work on this.

Founders

Founders

We're underwriting you before the product.

Who's on the founding team? *

Add every cofounder. Equity split can be approximate.

Founder 1

Why we ask

Equity splits tell us how the team resolves hard conversations. Uneven is fine; unexplained isn't.

Founder 2
Founder 3
Founder 4
Founder 5

Who writes the code or does the core technical work? *

If any of it was built outside the founding team — agency, contractor, friend — say so and tell us the arrangement.

Founder video — one minute *

Founders on camera (with two additional optional videos for other founders). Say who you are and what you're building. Phone footage is fine; we're not grading production.

Why we ask

Sixty seconds of you talking says more about whether you can recruit and sell than three pages of prose.

Progress

Progress

Where things actually stand. Zeros are acceptable answers.

How far along are you? *

What's live, what's held together with tape, and what you've learned since launch.

What's your tech stack? *

Include the AI models you build on and the AI coding tools your team uses day to day.

Why we ask

Model choice is a cost structure and a dependency. We want to know what breaks if a provider changes pricing.

Customers and usage *

Total users or customers

Of those, how many pay

Name a few, and how they use it

Revenue *

Committed contracts only — no pilots or LOIs. Enter 0 if pre-revenue.

Why we ask

Flat is a fine answer with an explanation. Inflated is the one thing that ends a process.

The idea

The idea

Why you, why this, why now.

Why did you pick this idea? *

Your domain expertise, and how you know people need what you're making. Point to evidence, not enthusiasm.

Who are your competitors, and what do you understand that they don't? *

Why we ask

The most useful answer here is usually a specific wrong assumption everyone else in the category is making.

How do you make money? *

Pricing model, what you charge today, and where you think pricing lands at scale.

Funding

Funding

Where the cap table stands and what you're raising.

Have you raised outside capital? *

Are you raising now? *

Why we ask

Runway sets the clock on the decision — ours and yours. It doesn't count against you.

Anything else we should know?

Optional. The awkward thing you'd rather mention now than in diligence is welcome here.

Where do we reply? *

If we’re excited

Pitch Deck

Then

DataRoom + Captable

Finally

Financials